In 2006, the Women’s Sports Foundation, a charitable educational organization dedicated to advancing the lives of girls and women through sports and physical activity founded in 1974 by Billie Jean King, turned to Sportivo to launch their GoGirlGo! Hispanic initiative in Chicago. The initiative looked to educate Hispanic girls ages 8-18 and their families about making physical activity a part of their daily lives. With a multi-tiered effort, Sportivo focused on securing coverage in local community newspapers and broadcast outlets to announce the arrival of the program and promote its success.

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