Understanding the team’s need to better connect with the Valley’s Latino community, the Phoenix Suns of the NBA looked to Sportivo for cultural insights and on-going marketing and public relations guidance.
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The Los Angeles Gladiators of the Overwatch League turned to Sportivo to help them better understand the Latino community and how to be culturally relevant. In addition we conceptualized and executed a brand experience that we named “Zócalo” to celebrate the Latino culture during a viewing event for the league’s finals.
Presented by adidas, The Association was a 5v5 influencer soccer league built around merging street soccer, art, music, and fashion in a 10-week season at a warehouse space in Los Angeles. Sportivo provided influencer outreach and on-going media relations and to a diverse media landscape that represents the many facets of The Association.