Launched in 2003 as one of the few sports-focused public relations agencies to emerge in the explosive U.S. Latino marketing field, today Sportivo helps both sports and lifestyle brands connect primarily with the country’s largest minority group, with a sharp focus on the Latino male consumer and the futbolista.
The power of media coverage, and the influence of today’s bloggers, can never be underestimated. This is especially true among Latino consumers who view the media as authorities on any given topic. Sportivo has solid relationships with these influencers from coast to coast, that we use daily to secure that client messages are reaching the most influential and trusted Latino voices in the sports pages, the blogosphere and beyond.
Social passions are at the heart of effective outreach to Latino community groups and advocates who, when approached with relevance and compassion, become brand delegates at the grassroots level. We steer brands through this delicate task, aligning them with appropriate partners and creating initiatives that respond to the needs of the community while fostering impactful and relevant relationships.
Latino or Hispanic? English, Spanish or both? Today’s Latino consumers are as varied as their skin tones and their ignition points are equally unique. We help brands navigate through these and other cultural nuances to connect with Latino consumers, whether they’re recently arrived immigrants, fully acculturated, or some where in between.
Maximizing the relationships we have established with the most influential and respected media, we generate positive exposure for our clients and their client-athletes, creating publicity campaigns that take them from the sports pages to the lifestyle and entertainment pages and beyond. We have worked with some of the world’s greatest athletes across many sports including Juan Pablo Montoya, Kobe Bryant, LeBron James, Paul Rodriguez Jr., Cristiano Ronaldo, Serena Williams, to name a few.
We have a team of bilingual Social Specialists dedicated to Hispanic-focused social campaigns with the ability to deliver culturally relevant content across the spectrum of Unacculturated to the Modern Millennial bi-lingual Latino
• Platform management
• Influencer engagement
• Content development
• Insights reporting
• Strategy / Editorial roadmaps and guidelines
If not leveraged correctly, a brand’s sponsorship can get lost in the crowd. We help brands maximize their investment by developing relevant communications platforms that utilize the power of media editorial coverage to build a positive and relevant profile in the Latino community and gain loyal customers.
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*Partial list of current and past clients
We provide clients with sweat equity, cultural insights and creativity to elevate and connect their brands and products with Latino consumers.
Our portfolio of fútbol-focused public relations is unrivaled in the industry. Through our work we have become immersed in the global, national and local soccer scenes and have put this expertise and knowledge to work for nationally-known properties including LAFC, Red Bull, Nike, Adidas, Verizon Wireless and many more.
