Sports and lifestyle brand communications

We are bilingual and bicultural Latino marketing specialists who love sports

Launched in 2003 as one of the few sports-focused public relations agencies to emerge in the explosive U.S. Latino marketing field, today Sportivo helps both sports and lifestyle brands connect primarily with the country’s largest minority group, with a sharp focus on the Latino male consumer and the futbolista.

Our Services

Media/Blogger Relations

The power of media coverage, and the influence of today’s bloggers, can never be underestimated. This is especially true among Latino consumers who view the media as authorities on any given topic. Sportivo has solid relationships with these influencers from coast to coast, that we use daily to secure that client messages are reaching the most influential and trusted Latino voices in the sports pages, the blogosphere and beyond.

Community Relations

Social passions are at the heart of effective outreach to Latino community groups and advocates who, when approached with relevance and compassion, become brand delegates at the grassroots level. We steer brands through this delicate task, aligning them with appropriate partners and creating initiatives that respond to the needs of the community while fostering impactful and relevant relationships.

Consumer Insight Intelligence

Latino or Hispanic? English, Spanish or both? Today’s Latino consumers are as varied as their skin tones and their ignition points are equally unique. We help brands navigate through these and other cultural nuances to connect with Latino consumers, whether they’re recently arrived immigrants, fully acculturated, or some where in between.

Professional Athlete Publicity

Maximizing the relationships we have established with the most influential and respected media, we generate positive exposure for our clients and their client-athletes, creating publicity campaigns that take them from the sports pages to the lifestyle and entertainment pages and beyond. We have worked with some of the world’s greatest athletes across many sports including Juan Pablo Montoya, Kobe Bryant, LeBron James, Paul Rodriguez Jr., Cristiano Ronaldo, Serena Williams, to name a few.

Social Media Engagement

We have a team of bilingual Social Specialists dedicated to Hispanic-focused social campaigns with the ability to deliver culturally relevant content across the spectrum of Unacculturated to the Modern Millennial bi-lingual Latino

• Platform management
• Influencer engagement
• Content development
• Insights reporting
• Strategy / Editorial roadmaps and guidelines

Sponsorship Enhancement

If not leveraged correctly, a brand’s sponsorship can get lost in the crowd. We help brands maximize their investment by developing relevant communications platforms that utilize the power of media editorial coverage to build a positive and relevant profile in the Latino community and gain loyal customers.

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Our vision is to be the undisputed choice for brands looking to tap into the U.S. Latino community. We are proud of the work we’ve done with some of the world’s most recognized brands.

*Partial list of current and past clients

Shaping brand relevance

We provide clients with sweat equity, cultural insights and creativity to elevate and connect their brands and products with Latino consumers.

July 1, 2020


Sportivo was the national Hispanic Agency of Record for over ten years for the world’s number one sports footwear and apparel company.  Sportivo oversaw a wide-range of media/community relations,  influencer outreach and product seeding, strategic thought leadership and more throughout the brand’s various sports and lifestyle initiatives.
July 1, 2020

Phoenix Suns

Understanding the team’s need to better connect with the Valley’s Latino community, the Phoenix Suns of the NBA looked to Sportivo for cultural insights and on-going marketing and public relations guidance.
July 1, 2020

Los Angeles Gladiators

The Los Angeles Gladiators of the Overwatch League turned to Sportivo to help them better understand the Latino community and how to be culturally relevant.  In addition we conceptualized and executed a brand experience that we named “Zócalo” to celebrate the Latino culture during a viewing event for the league’s finals.

Unrivaled Soccer Experience

Our portfolio of fútbol-focused public relations is unrivaled in the industry. Through our work we have become immersed in the global, national and local soccer scenes and have put this expertise and knowledge to work for nationally-known properties including LAFC, Red Bull, Nike, Adidas, Verizon Wireless and many more.

February 5, 2017

Los Angeles Football Club

Los Angeles Football Club tapped Sportivo in 2017 as one of its first agencies for wide ranging media relations support, community insights and influencer outreach. We provided the club with a framework to culturally and relevantly connect their brand with futbol fanaticos.
February 5, 2017

Red Bull

Sportivo has provided Hispanic PR support to Red Bull for a number of signature events including Red Bull Neymar Jr's Five tournament stop in L.A.
February 4, 2017

The Association

Presented by adidas, The Association was a 5v5 influencer soccer league built around merging street soccer, art, music, and fashion in a 10-week season at a warehouse space in Los Angeles. Sportivo provided influencer outreach and on-going media relations and to a diverse media landscape that represents the many facets of The Association.

Send us a message or give us a call

Mario Flores
Co-Founder/Managing Director
Tel: +1 323.314.1818