About Sportivo

Launched in 2003 as one of a few sports-focused public relations agencies to emerge in the explosive U.S. Latino marketing field, today Sportivo (derivative: sports and deportivo) helps both sports and lifestyle brands connect with the country’s largest minority group, with a sharp focus on the Latino male consumer.

We are a privately held company based in Los Angeles and New York, and a joint venture with RL Public Relations + Marketing, a full-service agency dedicated to developing and executing breakthrough public relations and marketing communications targeting the U.S. Latino market.

Through strategic marketing and communications, Sportivo connects consumer brands, entertainment properties and personalities with strategic branding opportunities aimed at Latino consumers.


Provide clients with sweat equity, cultural insights and creativity to elevate and
connect their brands and products with Latino consumers.


Our vision is to be the undisputed choice for consumer brands looking to
tap into U.S. Latino consumers through sports.